Blog Details

Well, it is obvious that for running successful Social Media Marketing Campaigns we require a well-planned Social Media Calendar and when we start creating a Social Media Calendar, there are a lot of questions that come to mind. For e.g.

How to engage with people on social media?

When should I post?

When to post offers?

Festivals?

Is it necessary to post on International days?

Taking Surveys & Polls are good?

Current Affairs?

In this blog, we have prepared the Social Media Calendar Guide that can lead you to a successful Social Media Campaign.

There are several events & occasions that come throughout the year and these events and occasions put a huge impact on your business as well as your customer’s behavior, correlating them with your business in a precise manner can make your social media post more engaging.

Let’s take a look at the factors which are common for all businesses.

• Product & Services
• Festival Offers
• Current Affairs
• Surveys & Polls
• Birthday
• International Days

Product & Services

The sole purpose of posting on social media is to get the customer’s attention to your product and services and make them buy. Hence posting about your product or services is the first thing you would like to keep on your calendar.

Festival Offers

Festivals are the most important days for any business and it boosts the revenue of companies by very big margins. To get a new customer you need to offer something really prompting to the customers as customers stretch their wallets for heavy discounts on festivals like Diwali, Christmas, New Year, Eid, etc.

It’s not only about the discount it’s about the number of fresh footfalls you get in your store in the festive season.

These footfalls can be converted into customers or permanent customers.

Current Affairs & News

Marketing is something that gives you visibility in the market or makes your business a brand. Blending your social media post with current affairs makes a huge impact on the customer’s minds, the way they see your brand.

The perfect example of such a brand is AMUL. if you closely follow Amul’s Social Media Page you will get to know how wisely they use their posts with current affairs & News.

Surveys & Polls

Getting feedback is always a good idea to improvise your offerings to the customers. Taking survey & polls make you engage with your customers and let them feel their importance.

Birthday

Apart from Festivals, Companies Birth Date can also be special for you and you can give your clients a treat by offering them discounts, give always, or anything that is suitable for your business.

International Days

In the case of international Day, things are different for different industries and there are some common days too. We cannot post on every international day or event, it is not advisable as it will lead you to post every day.

Hence, one can identify or relate to international days according to their business or industry.