What is Digital Marketing?
Hence, marketing brands, products, or services through any digital channels mainly the internet is called Digital Marketing.
Benefits of Digital Marketing
The Internet is the fastest-growing network in the world where one can communicate with others in a fraction of seconds. In this modern era of the internet, digital marketing is an essential requirement of any business, product, or brand.
“Interesting right? There are so many internet users and they can be your potential customers”.
Analytics plays a most important role while making the strategy for your digital marketing campaigns. Before starting the digital marketing campaign one can forecast traffic information using different tools available in the market. Even more importantly, these tools are advanced & some of them are now powered by artificial intelligence to give you deep insights about customer behavior and preferences.
There are tools like Alexa which can give you the details about your competitors like
By analyzing this data we can create insightful planning that will result in a successful campaign. Unlike Tradition Marketing, Digital Marketing is scalable and provides you the real numbers.
We can stop, edit and restart the campaign at any moment by analyzing the insights about the campaigns.
Location, Demographics & Filtration
What’s more, with Digital Marketing you can target a particular geographical location for your campaign.
Example 1: if you are an XYZ Chinese Restaurant owner and looking to promote your business in the nearby locality, simply register your business on Google My Business.
When someone from your locality searches for a Chinese restaurant near me they will get your restaurant in the search result.
What’s more, Social Media Platforms like Facebook, Instagram, Google Adwords, and other social media platforms provide the facility to select audience demographically and filter the audience.
Example 2: If any online gift shop based in Mumbai wants to run the Valentine Day campaign on Facebook & Instagram. Their primary focus is to boost their sales before Valentine Day by showing off their product among the right target audience.
Here are a few stapes they need to follow.
They need to divide gifts into three categories
“Now, who are the target audience for these three categories?”
“For all” category, the target audience is any adult male or female between 18-50 age group living in Mumbai. It is very much obvious to show “for him” category gifts to only adult females and “for her” to adult males living in Mumbai.
While creating the campaign, We need to create a three separate campaign & filter the target audience accordingly. For the female audience, we shall select only female adults using Facebook or Instagram between 18 to 50 age groups living in Mumbai. For the male, we shall select adult males between 18 to 50 age groups living in Mumbai.
Products that come under the “For All” category are the product we need to show both adult males & females between 18 to 50 age group living in Mumbai.
The most effective way to make people buy your product or services is by influencing them through their near and dear ones like family member friend or friend’s friend etc. In this world of social media, one can influence others in just one click on the share button or one can buy your product just by reading positive comments or reviews.
Not only that, if some celebrity shares your post from its social media account that can influence a large number of its followers to buy your product or services.
For e.g. Virat Kohli has 45.4 million Instagram followers to date that can put an average impression on 20 million people from each post posted from his Instagram account.
“Well everything in this world comes with the price, but the question is how much for Digital Marketing?”
“What is the ROI(Return of Investment)?”
“What is CAC(Customer Acquisition Cost)?”
Digital Marketing is the best tool to boost the revenue of Startups and SME’S. It is the only tool that can make them survive among the big players in the market. Cost for Digital Marketing as compare to Traditional Marketing is 10 times lesser.
In this modern era, we can see drastic changes in the approach of the businesses or we can say online business has taken major stakes in every industry. Technology and Innovation in technology have played the most important role in online business. Every business is now searching for innovative ways to reach its customers online with the help of technology.
Aspirant Solutions as a Best Digital Marketing Agency in Mumbai always exceeds the customer’s expectation by implementing innovative approaches in Digital Marketing. Our combined expertise in Information Technology & Digital Marketing makes us a unique Digital Marketing Agency.
We as the best Digital Marketing Agency in Mumbai provide services like
in India